Options Alert: Call Buyers Target Candle Shop

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Bath & Body Works has been climbing this month, and yesterday the options got active.

Heavy buying was detected in the July 24 calls in the final hour of trading on Monday. The initial blocks priced for $0.85, with premiums climbing to $1 as the stock rose. Some 14,000 contracts changed hands, more than 750 times previous open interest at the strike. That suggests new positions were opened.

Calls fix the price where a security can be purchased. They can appreciate when shares move higher, sometimes generating leverage because of their relatively low cost.

BBWI rose 2.8 percent to $23.50 yesterday and is up 17 percent so far in June. Monday's call buying might be viewed as bullish, with traders potentially expecting more upside through expiration on July 17.

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Bath & Body Works (BBWI), daily chart, with select patterns and indicators.

The seller of personal-care products and fragrances hit a multiyear low last November and moved sideways for the next six months. It jumped on May 27 after earnings and revenue beat estimates. Last week, the company announced a deal to sell merchandise in Ulta Beauty (ULTA) locations.

BBWI also trades for less than 10 times earnings, which could make some traders view it as a value stock.

Overall option volume was about 4 times greater than average in the name, according to TradeStation data. Calls accounted for 97 percent of the total.


Options trading is not suitable for all investors. Your TradeStation Securities’ account application to trade options will be considered and approved or disapproved based on all relevant factors, including your trading experience. See www.TradeStation.com/DisclosureOptions. Visit www.TradeStation.com/Pricing for full details on the costs and fees associated with options.Margin trading involves risks, and it is important that you fully understand those risks before trading on margin. The Margin Disclosure Statement outlines many of those risks, including that you can lose more funds than you deposit in your margin account; your brokerage firm can force the sale of securities in your account; your brokerage firm can sell your securities without contacting you; and you are not entitled to an extension of time on a margin call. Review the Margin Disclosure Statement at www.TradeStation.com/DisclosureMargin.

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