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Consumer | Stocks | Technical Analysis
Chart of the Day: Has Coca-Cola Lost its Pop?
David Russell
September 9, 2025

Coca-Cola has gone nowhere for a year, and some traders may see downside risk.

The first pattern on today’s chart is the series of lower highs since April — despite an uptrend in the broader market at the same time. Does that relative weakness indicate a lack of buying interest?

Second, the soft-drink maker ended Friday at …

For more, please click here to view the related idea and chart analysis on TradingView.

Coca-Cola (KO) daily chart, with selected patterns and indicators, courtesy of TradingView.

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About the author

David Russell
David Russell is Global Head of Market Strategy at TradeStation. Drawing on more than two decades of experience as a financial journalist and analyst, his background includes equities, emerging markets, fixed-income and derivatives. He previously worked at Bloomberg News, CNBC and E*TRADE Financial. Russell systematically reviews countless global financial headlines and indicators in search of broad tradable trends that present opportunities repeatedly over time. Customers can expect him to keep them apprised of sector leadership, relative strength and the big stories – especially those overlooked by other commentators. He’s also a big fan of generating leverage with options to limit capital at risk.

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