Individuals Institutional

Call toll-free 800.328.1267

Market Insights

Opportunity knocks for those with trading in their DNA.
Curiosity creates opportunity. Insights create strategy. Born traders create their destiny.

Options Alert: Are the Puts in Southwest Bullish?
David Russell
October 22, 2025

Southwest Airlines reports earnings this afternoon, and one big trader is using options to shield against potential turbulence.

This large transaction occurred yesterday in the Dallas-based carrier:

  • 13,408 31-October 31 puts were sold for $0.37.
  • 13,408 31-October 33 puts were purchased for $0.87.
  • Volume was below open interest in the 31s but not the 33s. That suggests an existing position was closed and rolled to the higher strike.

Puts fix the price where a security can be sold. Investors often buy them to hedge against downside, limiting risk during big events like earnings.

In the case of yesterday’s trade, the investor may own at least 1.34 million shares. The protective puts can limit losses in the event of a selloff. If the company rallies, they can still profit from upside in the stock. Making the adjustment cost a $0.50.

LUV rose 0.73 percent to $34.68 yesterday. Prices chopped in a sideways range since August, consolidating near their 50-, 100- and 200-day moving averages.

Southwest Airlines (LUV), daily chart, with select indicators.

Competitors Delta Airlines (DAL) and United Airlines (UAL) issued strong results and guidance earlier in the month. Despite the positive numbers, airlines face potential risks if the government shutdown interferes with air-traffic controllers.

Overall option volume in LUV was about twice the daily average, according to TradeStation data. Puts outnumbered calls by more than 3-to-1.


Options trading is not suitable for all investors. Your TradeStation Securities’ account application to trade options will be considered and approved or disapproved based on all relevant factors, including your trading experience. See www.TradeStation.com/DisclosureOptions. Visit www.TradeStation.com/Pricing for full details on the costs and fees associated with options.

Margin trading involves risks, and it is important that you fully understand those risks before trading on margin. The Margin Disclosure Statement outlines many of those risks, including that you can lose more funds than you deposit in your margin account; your brokerage firm can force the sale of securities in your account; your brokerage firm can sell your securities without contacting you; and you are not entitled to an extension of time on a margin call. Review the Margin Disclosure Statement at www.TradeStation.com/DisclosureMargin.

Tags: LUV

About the author

David Russell is Global Head of Market Strategy at TradeStation. Drawing on more than two decades of experience as a financial journalist and analyst, his background includes equities, emerging markets, fixed-income and derivatives. He previously worked at Bloomberg News, CNBC and E*TRADE Financial. Russell systematically reviews countless global financial headlines and indicators in search of broad tradable trends that present opportunities repeatedly over time. Customers can expect him to keep them apprised of sector leadership, relative strength and the big stories – especially those overlooked by other commentators. He’s also a big fan of generating leverage with options to limit capital at risk.