Options Alert: Bears Could Be Active in Social Media Stock

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Snap plunged on weak results last month, and some options traders may be targeting further downside.

Check out this unusual activity from yesterday in the social-media stock:

  • More than 29,000 November 6 puts traded, mostly for $0.17.
  • About 16,000 December 8 puts changed hands for $0.87 to $0.92.
  • Almost 16,000 October 8 puts traded, mostly for $0.37 and $0.38.
  • Volume exceeded open interest in all three contracts, which suggests new money was put to work.

Puts fix the level where a security can be sold, so they can gain value when prices fall. They can also become worthless if a stock is above the strike price on expiration.

SNAP fell 1 percent to $8.53 yesterday and has lost about half its value in the last two months. Most of the decline came after earnings, revenue and guidance missed estimates. While its user base increased by 9 percent, its fastest growth was in international markets where monetization is rising more slowly.

Snap (SNAP), daily chart, showing key indicators and patterns.

For example, North American usage was flat but average revenue per user (ARPU) rose 12 percent. In the Rest of World (excluding Europe), traffic rose 16 percent while revenue per user increased just 4 percent. That could make investors doubt the quality of its growth.

Monday’s November 6 puts could be especially noteworthy because SNAP hasn’t been at that level in over 5 years.

Overall option volume was almost twice the daily average, according to TradeStation data. Puts accounted for a bearish 69 percent of the total.


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David Russell is Global Head of Market Strategy at TradeStation. Drawing on nearly two decades of experience as a financial journalist and analyst, his background includes equities, emerging markets, fixed-income and derivatives. He previously worked at Bloomberg News, CNBC and E*TRADE Financial. Russell systematically reviews countless global financial headlines and indicators in search of broad tradable trends that present opportunities repeatedly over time. Customers can expect him to keep them apprised of sector leadership, relative strength and the big stories – especially those overlooked by other commentators. He’s also a big fan of generating leverage with options to limit capital at risk.