Twitter’s meteoric rise continues

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Twitter (TWTR) was added to the S&P 500 index last week, and the money keeps pouring in.

The social-media stock traded within a few cents of $44 early this morning, the highest level in more than three years. It’s thoroughly outperformed larger rival Facebook (FB) so far in 2018 as Wall Street applauds its business turnaround.

Today, JPMorgan weighed in, predicting the shares will keep climbing to $50. The analyst saw large marketing clients increasing their business with TWTR, better engagement of ads and higher pricing. Daily average users (DAU), the industry’s key tracking metric, is also growing by double digits, according to the note.

TWTR is currently up 5.6 percent to $43.82 in morning trading, and has gained almost 80 percent so far in 2018. It’s more good news for co-founder Jack Dorsey, who just keeps getting richer. The other company he runs, payments firm Square (SQ), also hit a new all-time high today.

Twitter (TWTR) vs Facebook (FB), percentage changes so far in 2018
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David Russell is VP of Market Intelligence at TradeStation Group. Drawing on nearly two decades of experience as a financial journalist and analyst, his background includes equities, emerging markets, fixed-income and derivatives. He previously worked at Bloomberg News, CNBC and E*TRADE Financial. Russell systematically reviews countless global financial headlines and indicators in search of broad tradable trends that present opportunities repeatedly over time. Customers can expect him to keep them appraised of sector leadership, relative strength and the big stories – especially those overlooked by other commentators. He’s also a big fan of generating leverage with options to limit capital at risk.