TradeStation Brand
Our logo is the most important and recognizable element of the Tradestation brand. It is essential to maintain its integrity and never alter it from its original state. All communications incorporate our logo.
TradeStation Brand Mark Usage
The TradeStation logo should be used primarily in one color or knocked out of a background. Always make sure there is significant contrast between the logo and background color or image. The TradeStation logotype should be used with the brand mark. The brand mark can only be used by itself under exceptional applications. Contact the TradeStation Marketing Department for approval and more information.
Clear Space
A distance equal to the x-height of the logotype should be maintained around the entire logo.
Minimum Size
Never scale the logo smaller than the size specified below.
TradeStation Brand Color Palette
Primary Color
TS BLUE
C100/M15/Y0/K0
R0/G137/B255
#0089FF
2995 C
Note: The primary and secondary colors where selected to reflect the personality of the TradeStation brand. It is imperative that color fidelity is maintain across different media. Use color specifications as designated.
Secondary Colors
TS MAGENTA
C0/M83/Y17/K0
R219/G0/B237
#DB00ED
807 C
TS PURPLE
C71/M88/Y0/K0
R109/G0/B204
#6D00CC
266 C
TS DARK BLUE
C100/M91/Y0/K10
R0/G31/B145
#001F91
2746 C
TS LIGHT GRAY
C42/M33/Y25/K0
R155/G158/B171
#9B9EAB
COOL GRAY 6 C
TS DARK GRAY
C83/M75/Y42/K33
R54/G61/B88
#363D58
COOL GRAY 11 C
TradeStation Brand ‘Do Nots’
Our logo has been designed to offer flexibility in a variety of designs and media, consistently linking touchpoint to touchpoint. Always use the approved digital artwork. Never alter the logo in any way.
Do not distort.
Do not change the color or use a gradient.
Do not insert photos or graphic elements into the brand mark.
Do not outline.
Do not place over busy backgrounds or patterns.
Do not use the symbol alone without the brand name, except in special circumstances (i.e. social media profile images).
Do not place over backgrounds that do not provide enough contrast.
Do not combine with other marks or symbols, unless specified.
Deprecated TradeStation Logos
The following TradeStation logos are no longer valid and should be removed from all communications.
Arrow logo mark with serif logotype.
Gradient logo mark with semi bold sans serif logotype.
Chiseled crossbar on the upper left corner of the logo mark.
Darker blue logo mark and logotype.
TradeStation Brand Resources
A TradeStation Mini Brand Guide has been provided to detail the proper use of the brand mark, symbol, color and typography along with applicable restrictions. In addition, brand mark files are available in various formats for authorized marketing communications.
Important Information
All TradeStation brand marks are protected by applicable trademark, copyright, and intellectual property laws. When referencing the name of our software application, use TradeStation®. Never use TradeStation® in the name of your company, website address, application, or product.
By using the TradeStation marks, you agree to follow the guidelines above. TradeStation reserves the right to cancel, modify or change these guidelines at any time at its sole discretion.
