TradeStation Brand
Our logo is the most important and recognizable element of the TradeStation brand. It is essential to maintain its integrity and never alter it from its original state. All communications incorporate our logo.
The TradeStation logo should be used primarily in one color or knocked out of a background. Always make sure there is significant contrast between the logo and background color or image. The TradeStation logotype should be used with the brand mark. The brand mark can only be used by itself under exceptional applications. Contact the TradeStation Marketing Department for approval and more information.
Using a TS Blue logo on a white background is preferred.
Background values should be 40% or less when using the TS Blue logo.
A TS Blue background is preferred when using the white logo.
Background values above 40% should use the white logo.
Darker background values will provide greater legibility.
Clear Space
A distance equal to the x-height of the logotype should be maintained around the entire logo.
Minimum Size
Never scale the logo smaller than the size specified below.
The tagline “Born to Trade” embodies TradeStation’s DNA. It’s more than just a tagline—it’s the embodiment of a relentless mindset of our sophisticated trader audience, where trading isn’t just something we do, it’s who we are.
Purpose: “Born to Trade” reinforces our commitment to serious traders. It speaks to professionals and passionate retail traders alike—those who don’t just participate in markets; they live for it. The tagline is designed to:
- Strengthen emotional resonance with our core audience
- Differentiate TradeStation in a competitive landscape
- Evoke confidence, clarity, and edge
Using the TS Blue logo and blue sign lock-up on a white background is preferred.
Background values should be 40% or less when using the TS Blue logo and blue sign lock-up.
Background values above 40% should use the white TS logo and blue sign lock-up.
Note: The primary and secondary colors where selected to reflect the personality of the TradeStation brand. It is imperative that color fidelity is maintain across different media. Use color specifications as designated.
Do not distort.
Do not change the color or use a gradient
Do not insert photos or graphic elements into the brand mark.
Do not outline.
Do not place over busy backgrounds or patterns
Do not use the symbol alone without the brand name, except in special circumstances (i.e. social media profile images).
Do not place over backgrounds that do not provide enough contrast.
Do not combine with other marks or symbols, unless specified.
The following TradeStation logos are no longer valid and should be removed from all communications.
Arrow logo mark with serif logotype.
Gradient logo mark with semi bold sans serif logotype.
Chiseled crossbar on the upper left corner of the logo mark.
Darker blue logo mark and logotype.
A TradeStation Mini Brand Guide has been provided to detail the proper use of the brand mark, symbol, color and typography along with applicable restrictions. In addition, brand mark files are available in various formats for authorized marketing communications.
All TradeStation brand marks are protected by applicable trademark, copyright, and intellectual property laws. When referencing the name of our software application, use TradeStation®. Never use TradeStation® in the name of your company, website address, application, or product.
By using the TradeStation marks, you agree to follow the guidelines above. TradeStation reserves the right to cancel, modify or change these guidelines at any time at its sole discretion.
