Market Pulse: Apple’s Next IPhone Cycle Could Be Starting


Apple introduced the iPhone 12 two months ago. Now it may be starting to pay off.

Japanese news service Nikkei reported early today that AAPL wants to increase iPhone production by almost 30 percent in the first half of 2021. That would entail as many as 96 million units. Nikkei included orders for iPhone 11 and iPhone 12 in that total.

The news story also cited an executive saying that demand was especially strong for the iPhone 12 Pro and iPhone 12 Max.

The Nikkei report follows similarly bullish analyst calls by Loop Capital and Morgan Stanley on November 30.

As Market Insights reported in October, the iPhone 12 has the potential to trigger a large upgrade cycle. That could have positive impacts across the technology space, especially for semiconductors and 5G suppliers.

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David Russell is Global Head of Market Strategy at TradeStation. Drawing on nearly two decades of experience as a financial journalist and analyst, his background includes equities, emerging markets, fixed-income and derivatives. He previously worked at Bloomberg News, CNBC and E*TRADE Financial. Russell systematically reviews countless global financial headlines and indicators in search of broad tradable trends that present opportunities repeatedly over time. Customers can expect him to keep them appraised of sector leadership, relative strength and the big stories – especially those overlooked by other commentators. He’s also a big fan of generating leverage with options to limit capital at risk.