Thursday, March 28, 2019
TradeStation Group, Inc., a Monex Group company and parent company of the award-winning* TradeStation online broker-dealer, has announced the addition of global marketing professional, Martha Krawczyk, as its Vice President of Marketing. Martha brings an impressive 26 years of experience in global marketing strategies and planning to the role, which consists of overseeing all of TradeStation Group’s global marketing operations and developing the company’s overarching marketing strategy and vision.
Prior to joining TradeStation Group, Martha spent 12 years at Visa Inc., where she held various roles in the marketing department, including Vice President of Marketing Strategies and Planning. In this role, Krawczyk was responsible for the strategic direction of the brand, which consisted of developing marketing plans for key initiatives and emerging products, enhancing marketing return on investment, and researching the consumer, the market place and the competition to formulate effective marketing strategies. Additionally,Martha was appointed to serve as Head of Marketing for Visa Inc. Brazil, the company’s second largest market. During her time with Visa Inc. Brazil, Martha oversaw marketing for the FIFA World Cup and Rio Summer Olympics, in addition to developing marketing campaigns for new products, launching key company sponsorships and leading all digital marketing efforts. Towards the beginning of her career, Martha worked 15 years in several marketing roles in the Latin American division for Sony Corp.
Martha has received numerous awards for her game-changing marketing campaigns throughout her career, including 12 Addy Awards, 5 Silver Lions at Cannes, Effie Silver Awards, Marketing Excellence Team Award and Women to Watch in Brazil, among others.
Martha has joined TradeStation at a critical time, as the company is undergoing rapid brand growth and expansion. At the start of the year, TradeStation announced the planned launch of TradeStation Crypto, Inc.,its newest subsidiary designed to provide an online service focused on cryptocurrency traders and investors.
In this expansion environment, Martha is in a prime position to further drive growth through her marketing and sales efforts. Specifically, she is tasked with designing both long-term strategic marketing plans and short-term marketing activities, evolving digital and social media marketing strategy, and leading the strategic direction of TradeStation’s brand promise and identity.
“As a trading technology front-runner that prioritizes innovation and new company initiatives, TradeStation is an exciting prospect for any marketer, and I’m grateful to have the opportunity to bring my unique experience to the team,” said Martha. “I’m looking forward to designing and executing creative marketing strategies that will drive TradeStation’s expansion, further solidifying the company’s mission to create a financial world that is a step ahead.”
In addition to leading TradeStation Group’s marketing department,Martha will work to bolster the company’s diversity efforts. Acting as an advocate for women, Martha’s goal is to foster more inclusion in the fintech industry.
“In light of TradeStation’s continued expansion and our exciting growth plans, Martha is a key addition to the company. She brings a wealth of experience and knowledge to our executive leadership team, and we are confident that she will have a positive impact on our marketing and sales efforts,” said John Bartleman, President of TradeStation Group. “Martha’s extensive global marketing background will be a valuable asset to the team, and she will be critical to the development and execution of comprehensive marketing strategies that reinforce TradeStation as the broker with a financial edge."
About TradeStation Group, Inc.
For more than 30 years, the TradeStation Group companies have been pioneering leaders in the online trading industry, committed to delivering the best trading technology, brokerage services, trading education and support to individual and institutional traders. TradeStation’s award-winning trading and analysis platforms offer access to equities, options and futures trading at the major U.S. equities and options exchanges and market centers, as well as the major futures exchanges. TradeStation’s clients have access to the powerful tools needed to design, test, optimize, monitor and automate custom trading strategies, and its mobile and web trading apps allow clients to take the power of the TradeStation trading experience on the go. TradeStation also provides a vast array of educational offerings to help beginning and advanced clients learn online trading and investing skills to help them meet their trading and investment objectives.
* Visit TradeStation.com/Awards for more information.