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Press and News

Cheddar Announces “The Long and the Short” Presented by TradeStation

New York, New York
Monday, July 17, 2017

Cheddar and TradeStation launch a fresh new equity trading show for millennials

Cheddar, a leading post-cable network, announced today the premier of “The Long and the Short,” a 30-minute weekly stock trading show presented by TradeStation.

“The Long and the Short” explores both near- and long-term potential trading strategies for millennials. The show will air weekly on Tuesdays live from the floor of the New York Stock Exchange.

The show will focus on all aspects of trading, including potential strategies based on earnings, company news, hedging, sector rotations and risk management. With analysis designed to break through the noise, “The Long and the Short” aims to make investing interesting, intellectually stimulating and accessible to a new generation.

Show topics include the latest news from publicly traded companies, trading strategy ideas from experienced investors, and tools to help traders make smart, informed decisions. “The Long and the Short” will integrate TradeStation’s trading and analysis platform and commentary.

“TradeStation is thrilled to partner with Cheddar on ‘The Long and the Short,’" said John Bartleman, President of TradeStation Group, Inc. “What a great opportunity – not only to showcase our award-winning* trading platform to a new generation of investors, but also to help introduce them to the pure excitement, personal satisfaction and potential opportunities of trading the markets.”

“We are rebooting the trading show format for a new generation. TradeStation brings a dynamic platform to the center of the show to complement our cast of young, but experienced, investors. We believe that our focus on TMT (technology, media, and telecommunications) stocks will make ‘The Long and the Short’ THE trading show for millennials. This is not your mom or dad’s trading show,” said Jon Steinberg, founder and CEO of Cheddar.

This show will be the third in Cheddar’s branded content series recently detailed in Ad Age. “The Long and the Short” will air on Tuesdays from 9:30 a.m. to 10:00 a.m. ET.

“The Long and the Short” is solely educational and informational, is not intended to give investment or trading advice or recommendations of any kind, and neither TradeStation nor Cheddar will be giving any such advice or recommendations. Not all products are suitable for all investors.

About Cheddar

Cheddar is the leading live digital news network focused on covering the most innovative products, technologies, and services transforming our lives. The network covers this news through the lens of the companies and executives driving these changes. Cheddar broadcasts from the trading floor of the New York Stock Exchange and its street-level studio in the glass corner of the Sprint Store in the Flatiron Building. It is available on Sling TV, Amazon, Twitter, 60% of smart TVs in the U.S., Facebook and Vimeo.

According to a study conducted by Market Strategies International (MSI) in May 2017, a provider of audience measurement services to leading cable networks, Cheddar viewership has already climbed to 8% among U.S. millennials (12% among 18–24 year olds) after just one year of broadcasting. The average millennial Cheddar viewer watched 8.4 hours of live Cheddar programming in the past month, with 62% tuning in to a live broadcast weekly.

Cheddar has continued to break news via recent interviews with business and political leaders, including WPP CEO Sir Martin Sorrell, Congresswoman Maxine Waters, Colorado Governor John Hickenlooper, Goldman Sachs President David Solomon, Ford CEO Mark Fields, Drybar founder Alli Webb, Senator Bob Casey, CBS Chairman and CEO Les Moonves, Ellevest co-founder and CEO Sallie Krawcheck,, Starbucks CEO Kevin Johnson, and 2017 Masters winner Sergio Garcia.

The company was founded by Jon Steinberg, President and Chief Operating Officer of BuzzFeed from 2010 to 2014. Its investors include Lightspeed Venture Partners, Comcast Ventures, Amazon, AT&T, Ribbit Capital, The New York Stock Exchange, Raine Ventures, Altice USA, and Homebrew.

About TradeStation Group, Inc.

TradeStation Group, Inc., through its principal operating subsidiary, TradeStation Securities, Inc., offers the TradeStation analysis and trading platform to the active trader and certain institutional trader markets. The TradeStation platform offers electronic order execution and enables clients to design, test, optimize, monitor and automate their own custom equities, options and futures trading strategies. TradeStation Group is a wholly owned subsidiary of Monex Group, Inc., one of the largest online financial services providers in Japan.

* Visit for more information.

TradeStation Securities, Inc. (Member NYSE, FINRA, SIPC, NSCC, DTC, OCC & CME) is a licensed securities broker-dealer and a registered futures commission merchant (FCM), and a member of major stock, options and futures exchanges in the United States. The company's technology subsidiary, TradeStation Technologies, Inc., develops and offers strategy trading software tools and subscription services, and hosts the TradingApp® Store.

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