Skip to main content
Skip to main navigation
Call TradeStation 800.808.9336
Neuroscience provides key insights into how investors make financial decisions.
Many of the principles of behavioral finance are finding validation in neuroscience — the physiological study of the brain and nervous system.
There's nothing wrong with making mistakes. The problem is making the same ones over and over.
If you understand why your clients make some of the poor decisions they do, you can move your relationship with them to a new, more productive level by helping them:
Intuition and emotion play a major role in decision-making.
The origins of behavioral finance are rooted in cognitive psychology, which is the study of how people learn, what they know, and how they act on what they know.
You start laying the foundation of your credit history the first time you borrow.
There’s a vast — and constantly growing — amount of information about how consumers use credit.
Short-cuts can save time but they can send you down the wrong road.
Think about the torrent of sensory data that floods the human brain and nervous system every moment of every hour.
Looking through a different frame alters your perspective.
Retirement savings plans are a great success. When a plan is available, the majority of employees sign on.
Studies of the brain are transforming long-held assumptions about financial behavior.
While economists have long recognized that emotions play a role in financial decisions, they have generally excluded feelings, impulses, and biases from their theoretical frameworks because emotions couldn’t be measured objectively or represented mathematically.
It’s time for a new look at how investment decisions are made.
As an investment advisor committed to helping your clients meet their financial goals, how do you feel when they make investment decisions that aren’t in their own best interests?
You may want to redesign the way you present classic investment strategies.
As you learn more about why your clients make some of the investment decisions they do, you’ll be more adept at detecting the warning signs.
Don't overlook the tax consequences when figuring the return on your investments.
Taxes are a vital part of any investment decision. But always remember that taxes are only a part of an overall investment strategy.
Biases explain why some people are risk-averse and others take excessive risks.
The challenge of helping clients overcome the biases that limit their investment success is complicated by the conflicting emotions that drive their behavior.
New and thought provoking insights on the markets and trading
Watch webcasts and attend live events hosted by TradeStation gurus and industry professionals.
Call a TradeStation Specialist 800.808.9336
No offer or solicitation to buy or sell securities, securities derivative, futures products or off-exchange foreign currency (forex) transactions of any kind, or any type of trading or investment advice, recommendation or strategy, is made, given or in any manner endorsed by any TradeStation affiliate and the information made available on this Website is not an offer or solicitation of any kind in any jurisdiction where any TradeStation affiliate is not authorized to do business, including but not limited to Japan.
Past performance, whether actual or indicated by historical tests of strategies, is no guarantee of future performance or success. There is a possibility that you may sustain a loss equal to or greater than your entire investment regardless of which asset class you trade (equities, options futures or forex); therefore, you should not invest or risk money that you cannot afford to lose. Options trading is not suitable for all investors. Your account application to trade options will be considered and approved or disapproved based on all relevant factors, including your trading experience. Please click here to view the document titled Characteristics and Risks of Standardized Options. Before trading any asset class, customers must read the relevant risk disclosure statements on our Other Information page. System access and trade placement and execution may be delayed or fail due to market volatility and volume, quote delays, system and software errors, Internet traffic, outages and other factors.
TradeStation Group, Inc. Affiliates: All proprietary technology in TradeStation is owned by TradeStation Technologies, Inc. Equities, equities options, and commodity futures products and services are offered by TradeStation Securities, Inc. (Member NYSE, FINRA, NFA and SIPC). TradeStation Securities, Inc.’s SIPC coverage is available only for equities and equities options accounts. Forex products and services are offered by the TradeStation Forex divisions of IBFX, Inc. (Member NFA) and IBFX Australia Pty Ltd, ABN 84 142 210 179, holder of AFSL #363972.
Copyright © 2001-2013 TradeStation Group, Inc.